Through social marketing, MSK continues to position itself among market leaders in SRH supported by its core brands Misoclear (misoprostol) and Mariprist (an oral combination of mifepristone and misoprostol). This is achieved through targeted doctor detailing and trainings.
The commercial sales channel distributes these products nationally through pharmacy distributors and direct sales to registered retail pharmacies, private clinics, MSK centres and social franchisees.
Plans are underway to expand this basket of products by launching Lifeguard condoms, Back-up (an Emergency Contraceptive pill), Avibela (Levonorgestrel IUD), Wellplan (Combined oral contraceptive) among others.